User Experience Designer. Industrial Designer.
Dec 2022 - Present
Experience Design, Director
Manages and leads the experience design team in TBWA
Sits within the Innovation team of TBWA, work with the head of innovation, account and brand managers, project managers as well as developers.
Build the team within TBWA and guide UX designers, UX Writers and Interns.
Strategises and pitch for new businesses involving User Experience design.
Practices end-to-end design process, manage and execute projects internally and externally.
Main Client: Singapore Airlines
Work closely with the Singapore Airlines website design team and business units involved in building a cohesive website
Reviews SIA designers' work on project basis
Also involved in Brand team work, recent project: SIA Welcome to Word Class
Experience Design Director
TBWA \ Singapore
Jan 2022 - Nov 2022
Regional Senior UED Manager - Digital Goods & Services
Sits within the Lazada Design Studio
Contributes to studio-wide initiatives, eg. Standardisation of components, building illustration library
Cross-domain alignment & sharing of resources - Workplace efficiency
Strategise and propose design direction for the long-term vision of Digital Services domain.
Manages all things and projects within the Digital Services domain:
Mobile Load services, Bill Payments and E-tickets/vouchers
Manages designers on project basis
End-to-end journey of customers, working closely with Product Managers, Engineers and Business Operations team.
Regional Senior UX Manager
April 2020 - Dec 2021
UX Manager, Lead
Give design directions for Handshakes and ScoutAsia Products
Plan and review Product Documents, review the work in the team
Established the UX Process in the company
Proposed and led a product transformation of ScoutAsia, with proper UX Discovery Processes and Research. Spearheaded the Product Team on the roadmap of the overhaul.
Work directly with the CEO, CTO and CPO, the key leaders of each team
UIUX Designer day-on-day
Execute design works, from the start to the end of the product process - Research, Prototyping, Launch, Evaluation.
Close working relationship with my Product Managers, Software Engineers, and Marketing
UX Manager | UIUX Designer
Handshakes by D C Frontier
December 2017 - April 2020
Execute and support UIUX projects
End-to-End Projects: Open Trade Blockchain, CALISTA marketing platform, BCTS
Partial/Re-design: TFP/TFB, GeTS Website, Hive, eCO, etc.
Branding: OTB, Trade Advisory, Calista Intelligent Event, etc.
Graphics: eDM, brochures, printed banners, videos, presentation decks
Marketing Events - Solo Designer
Launch: OTB (launch video, demo video, presentation decks, control)
Launch: Calista Intelligent Agent (launch video, decks, control)
Staff Conference - GeTS 2018 (content videos, presentation deck, control)
Staff Conference - GeTS 2019 (content videos, presentation deck, control)
GeTS Plenary 2018
Gets Plenary 2019
Senior UIUX & Visual Designer
Global eTrade Services, CrimsonLogic
September 2015 - December 2017
In-charge of the Designs in Marketing Team, manage a group of 7 designers.
Broadcasting of design templates, delegation and scheduling of work to designers, content creation, communications, as well as usual work of a designer. Management of design work by design team and layout on our category pages.
Monthly peak events, Super Sale, ensuring quality of designs on channels on full Qoo10 website, working closely with my marketers.
Daily banner creations of sale, promotional materials for on-site promotions, all on-site and external advertisements on Facebook, Yahoo & Google.
Physical products design work (Newspaper, Invitation Cards, Stand-Up banners for offline events, Qoo10/Qxpress Delivery Van & Truck and T-shirt).
Marketing Design Lead
Giosis Pte Ltd, Qoo10
August 2011 - June 2015
User Experience Design, Spatial
Red Dot Design Museum
Unpredictable Rain - Bus Stop
Table/ Personal Space (Thesis)
Wea've Joined/ Explorative: Soft Joints
Samsung Expandable Refrigerator
Ear Plugs for Construction Sites/ Medical
Baggasse Plates/ Sustainability