Design Expertise

Wenxin holds extensive experience, having led teams and projects at TBWA Singapore, Lazada, Qoo10, GeTS, and Handshakes. With a background in Industrial Design, she brings solid design thinking skills to every project, ensuring success through user-centric solutions that balance business goals and customer needs.

Her goal is to innovate inter-dimensional experiences, continuously creating impactful solutions for success.

Lead & Mentor

I take great pride in leading my team and nurturing their success, happiness, and growth. I've starting leading a team of 7 right from the beginning, in the 2nd year of my first job. Over the past 9 years, I’ve had the privilege of guiding teams, and it's been an incredibly fulfilling journey.

As a leader and mentor, I don’t just focus on people management; I prioritize giving clear direction, aligning the team with the broader vision, and empowering them to evolve.

Let’s continue this journey together, always aiming for growth.

Experience Design

My career spans a diverse range of industries, including e-commerce, startups, SMEs (B2B), and agencies, providing me with invaluable learning opportunities. Some might say it's too many, but for me, growth isn't defined by titles; it's about the lessons gained along the way.

While getting comfortable in a role may lead to success, it can also halt learning. I focus on continuous growth—both for myself and my team—embracing the journey of improvement and always pushing for new challenges and opportunities to evolve.

Branding

My approach to branding is deeply intertwined with user experience. I understand that a brand is not just a logo or visual identity, but an experience that resonates with users.

Take my work on the Welcome to World Class campaign: I collaborated closely with the brand strategy to ensure the design elevated the user experience, telling a compelling, cohesive story across digital touchpoints. Similarly, on a side project, Qdoc, I crafted the brand’s logo, color palette, and UI/UX, ensuring the visual elements aligned with the user journey.

I bring a holistic perspective to every project, designing with a focus on both brand identity and seamless user experiences. If you're looking to create a strong, unified brand presence that resonates with your audience, I’m the person to bring your vision to life—creating impactful designs that not only look great but function beautifully across all platforms.